Powerful Digital Measurement for Saudi Brands
Jacquie Kell edited this page 1 week ago

After years of disappointing outcomes despite substantial marketing investments, their enhanced placement generated a significant improvement in product choice and a one hundred eighty-seven percent boost in business.

A few weeks ago, my friend's web-based business was struggling in search results despite providing excellent products. After applying the strategies I'm about to reveal, his organic traffic grew by one hundred sixty-four percent in just two months.

After extended periods of mediocre outcomes with their international platform, their new locally-tailored website created a significant growth in connection and a one hundred eighty-seven percent rise in conversions.

For a premium shopping customer, we created a advanced bilingual system that automatically adapted layout, menus, and content flow based on the active language. This technique enhanced their visitor interaction by 143%.

  1. Verified local success stories - Not just generic case studies, but real results with Saudi businesses in your exact sector. When I spoke to our current agency, they showed me exactly how they helped a company similar to ours grow their Riyadh customer base by more than double in less than a year.

Important advancement aspects to consider for positioning:

  • Practical benefits concentration over newness
  • Social acceptability of advanced usage
  • Established procedure improvement rather than replacement
  • Simplicity of incorporation into existing lifestyles
  • Home improvements framing

For a banking customer, we developed a online platform that carefully integrated international standards with locally relevant visual components. This approach enhanced their user confidence by nearly one hundred percent and sign-ups by 74%.

Important support aspects to evaluate for positioning:

  • Personal basis of support
  • Anticipation of promptness
  • Physical interaction preference
  • Comprehensive difficulty elimination expectation
  • Status recognition during support provision

Key multilingual metrics to monitor:

  • Tongue changing behaviors
  • Success percentage differences by linguistic choice
  • Drop-off points in converted paths
  • Query patterns differences across languages

Key prestige dimensions to assess for positioning:

  • Modest demonstration vs. evident showing
  • Collective validation of position
  • Achievement orientation coupled with heritage appreciation
  • Sharing manifestation as status expression
  • Faith association of high-end acquisition

Important components included:

  • Mirrored designs for right-to-left scanning
  • Language-specific fonts
  • Culturally relevant imagery for each verbal identity
  • Harmonious identity presentation across both languages

For a international fashion business rival assessment, we implemented a positioning methodology that truthfully resonated with conventional household principles while preserving their international appeal. This technique enhanced their brand relevance by 173%.

During a marketing workshop in Eastern Province last month, I was shocked when a business owner told me he was paying 5K SAR monthly to his "digital expert" who turned out to be a young amateur running campaigns from his bedroom! No judgment on hustling students, but professional certification and expertise matter enormously in this field.

  • Team members with recognized industry qualifications
  • Dedicated departments (not one person doing everything)
  • Proper workflow processes
  • Experience with Saudi regulations and legal requirements

After years of forming strategies based on assumptions, their enhanced analytics-based strategy generated a significant increase in conversion rate and a substantial decrease in customer acquisition costs.

After my pricey education in what DOESN'T work, I've discovered that finding the top marketing partner isn't about who has the most impressive office or the slickest presentation. It's about performance, communication, and understanding the unique Saudi market.

  1. Honest reporting systems - My biggest annoyance with my previous agency was the confusion around results. Now we get regular reports that actually make sense, showing exactly what's performing and what isn't.

When evaluating digital marketing services, don't be afraid to ask challenging questions. I've learned to directly ask: "Can I speak to your unhappiest client?" The responses to this question tell you THE COMPLETE STORY about an agency's ethics.

I'm running a small business meetup in Riyadh next month where we'll be discussing more about finding and working with marketing partners. If you're having trouble with this too, drop me a message - always happy to share war stories over some good Saudi coffee!

Recently, I was sitting in this luxurious office in Riyadh (you know, one of those places with the glass walls and pretentious modern art), listening as an agency promised me the world. Six months and 50K SAR later, our traffic had increased by a whopping... wait for it... 3%. Not exactly the outcome I was hoping for! ‍♂️