Using comprehensive research for a food delivery client, we identified that promotions presented between evening hours significantly exceeded those delivered during traditional optimal periods, generating substantially greater conversion rates.

A few weeks ago, a business owner questioned me why his blog posts weren't creating any leads. After analyzing his content approach, I found he was making the same blunders I see countless Saudi businesses commit.

Last week, a business owner lamented that his social media marketing was consuming considerable sums of riyals with little return. After analyzing his approach, I identified multiple critical errors that are extremely typical among Saudi businesses.

Start by listing ALL your competition – not just the obvious ones. Throughout our investigation, we identified that our largest threat wasn't the established business we were watching, but a new company with an novel approach.

I currently utilize several resources that have substantially upgraded our competitor analysis:

• Search analysis platforms to analyze other companies' SEO strategies
• Social listening tools to track competition's online presence
• Website analysis platforms to track changes to their online presence
• Communication monitoring to get their campaigns

Last year, I watched as three rival companies spent significantly into developing their presence on a certain social media platform. Their initiatives flopped as the medium appeared to be a poor fit for learn More our market.

I use a straightforward spreadsheet to record our rivals' rates adjustments on a regular basis. This recently helped us to:

• Spot seasonal price reductions
• Detect product bundling approaches
• Understand their value positioning

Last week, a restaurant owner in Riyadh expressed frustration that his venue wasn't appearing in Google searches despite being highly rated by customers. This is a common issue I see with regional companies throughout the Kingdom.

For a healthcare center in Jeddah, we improved their geographic discoveries by nearly one hundred percent by confirming their company details was perfectly consistent in both Arabic and English on all listings.

I invest at least a substantial amount of time each Monday reviewing our competitors':

• Online organization and UX
• Articles and publishing frequency
• Social media engagement
• Customer reviews and evaluations
• SEO strategy and performance

Half a year into business, our conversions were underwhelming. It wasn't until I happened to a thorough study about our industry that I discovered how blind I'd been to the competitive landscape around us.

I suggest categorizing competitors as:

• Primary competitors (offering nearly identical products/services)
• Indirect competitors (with limited overlap)
• Emerging challengers (new businesses with disruptive models)

When I launched my e-commerce business three years ago, I was certain that our distinctive products would be enough. I overlooked competitive research as superfluous – a mistake that nearly cost my entire company.